a private place to keep proof of the journey.
mārka is where you keep the wins, turning points, hard decisions, old photos and long journeys that shaped you — and, more than the media itself, why they mattered. these are the principles it is built on, and the ones it won't break.
the app never judges, scores, ranks or interprets your moments. what they mean is yours to decide.
your vault is yours. no public profile, no feed, no audience. nothing is shown to anyone you didn't choose.
no likes, no comments, no followers, no read receipts, no streaks, no engagement metrics. showing up isn't a score.
big milestones are allowed to feel big. but nothing is ever made public just because it mattered.
the product makes room for the messy middle — the earlier attempts, the hard decisions — not only the final milestone.
prompts, categories, journeys, tags and sharing are all optional. capture should never feel like admin.
a shared moment is a gift, person by person. nothing posts. nothing broadcasts. there's no feedback pressure for the sender.
they can keep it, add a note, remove it or let it pass — without signalling anything back.
any future exploration is private, explainable, reversible and based only on your own archive. nothing trains on your moments.
export and deletion are simple, complete and reliable. you can take everything, and you can remove anything.
if a feature breaks one of these principles, the feature loses.